Crafting unique designs that stand out.

Attract your ideal customers and feel proud of your brand identity. Hi! I’m Katie and I specialize in logo and website design for Asheville area small businesses. Interested in working together?

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How I can support your business

Logo Design

The logo is the face of your company and symbolizes the core values of your business. My style is bold, minimal and memorable and I've created a fun and intentional process for this package.

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Website Design

I build Squarespace websites for small businesses and creatives that are beautiful and easy to navigate on all devices. I have three packages available depending on your needs.

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Ongoing Design Support

After a website or logo project is complete, you’ll have access to my ongoing support packages so I can continue to support your businesses with design. This includes projects like website updates, print design and more!

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Steel Root Builders
Logo + Website Design

pleb urban winery
Logo Design

Pisgah Bakehouse

Website Design — Pisgah Bakehouse
Website Design

Aesthete Rising
Logo Design

Rambling Ma'am
Logo Design

darë vegan cheese
Logo + Website Design

Hoss Haley

Website Design — Hoss Haley
Website Design

Walker Town Farm
Logo + Website Design

Paint Rock Farm
Logo Design

Acupuncture Center of Asheville
Logo Design

Image 420 Screenprinting

Website Design — Image 420 Screenprinting
Website Design

Eve & Co.
Logo Design

Birds Eye Business Planning & Adventure

Website Design — Birds Eye Business Planning & Adventure
Website Design

Great Smokies Cannabis Co.
Logo + Website Design

Griff's Kitchen & Bar
Logo Design

Oak and Grist

Website + Label Design — Oak and Grist
Website + Label Design

"Katie is the consummate professional! I'm starting my own medical practice and was at ground zero for logo ideas. Her interview guided me through the "why" behind my business I didn't even know was there. In the end, she captured EVERYTHING in a strong, but beautifully stripped down logo (even the font and colors are perfect). Katie was very quick to get back with me on any questions or edits I had along the way... just down to earth and great to work with. I couldn't be more pleased with the new direction this has provided my clinic!!!"

Wes Hite, Wellspring Direct Primary Care
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"I worked with Katie to create a new logo for my photography business. Katie was so wonderful to work with throughout the entire process. Everything about the process was so organized, well-thought out, and meaningful. I am so happy with the end result and I was pleasantly surprised to find the process itself to be so helpful. I enjoyed working with Katie to define the goals, vision, and voice for my business. Not only do I love my logo, but I feel I now have better tools for talking about my business with potential clients and I feel like my vision and goals for the future are more clearly defined. Katie is a wonderful creative talent and was a joy to work with - I highly recommend her!"

Carrie Turner, Carrie Turner Photography
"Rotanz Design is worth EVERY PENNY. Katie was very easy to work with and truly went above and beyond during this process. She captured the essence of my brand perfectly. I can tell she really took the time to research the types of brands I am aiming to align with. My logo/branding suits those brands well but mostly stays true to who I am. Not only does she produce a superb product, but let's not forget to mention the *amount of time it saves you* as a small business. I now have business cards and tons of files for different applications to use on social media, my website, emails, print, and clothing/sticker applications. The more I dive into my business, the more I realize how well my new logo fits my brand. It is like Katie understood my brand better than I even did at first. Clearly, HIGHLY RECOMMEND."

Maisie Leach, Rambling Ma’am and Rambling Interiors
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"If you have a chance to work with Katie, take it. We were on a pretty tight time frame for our project and somehow, Katie was able to squeeze us in and still make it feel like we were her only clients. She was able to take our abstract and incoherent ramblings and really create a logo and branding guide that was exactly what we were after. She went above and beyond and created a whole story behind her work. To be fair, this is my first experience with branding and logo design, so I don't have anything to compare this to, but I don't need to. We would not hesitate to hire Katie again and could not recommend her enough."

Ian Griffin, Griff’s Kitchen & Bar
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"Katie Rotanz was a pleasure to work with as she professionally constructed a new website for my two bakeries. She has an incredible creative vision for web design and she really understands how to develop a website that looks great and is functional. I look forward to working with Katie again on other design projects in the future and I would recommend her to anyone looking for web design services. Thank You Katie!"

David Workman, The Village Bakeries
"Working with Katie was a pleasure. I had been looking for a web site designer for months but never found the right fit until meeting Katie and she did a great job in all ways. Her web site design is aesthetically pleasing and she incorporated all my requests seamlessly. She was proactive in keeping me up to date with her progress and made it easy for me to understand how to manage my website. Her rates are reasonable and most importantly she is a kind and thoughtful person."

Scott Marder, MD
“Katie was a pleasure to work with! 100% professional, organized, and communicates very well. She was super helpful throughout the entire process of logo design and building a website. I love her clean modern approach to design and refined aesthetic. Highly recommend.”

Greg Mcguffey, Great Smokies Cannabis
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"Updating my web site felt like a big professional leap and a deeply personal journey, so finding the right fit was critical. My experience with Rotanz Design exceeded my expectations every step of the way. Katie offered expertise and creative problem solving grounded in experience and added a generous spirit of collaboration and high level of professionalism. I felt truly cared for from our initial meeting through the development process and final delivery. She earned my confidence and respect with her skills, communication, and attitude in a way that made me see and value her as a partner. What a great experience!"

Nicole McConville, Nicole McConville Photography
"Katie made this process so easy! While extremely professional, she was able to relate to our business as if she had known us for years! That "custom" touch is very evident in how she put together our web-site. She was able to design our web site in a timely manner with superb skill and efficiency. I would highly recommend Katie to anyone looking to either create - or update a web site."

Peggy Wilkinson, Yesterday’s Tree Furniture
"Working with Rotanz Design has been such an enjoyable experience! Katie is creative, responsive, professional, talented and has been very easy to work with. Having her on board from the initial start of my Architecture business has taken a huge weight off of my shoulders. She's a gifted graphic designer and wizard with web development and has helped me stay on track by providing regular updates to my website. More importantly, her logo and brand development uniquely captured the image of me and my business. I look forward to continuing to work with Katie."

Joshua Pettler, Pettler Works Architecture
"Katie was absolutely lovely to work with. She made me feel heard in what I wanted for my logo and had a creative sense. Katie’s work was more amazing than I could have ever hoped for! She was professional, kind, and extremely talented. She really hit the mark with my logo and captured everything I wanted to portray! I would recommend Katie over and over again for all your graphic design needs!"

Anne Marie Roberts, Anne Marie & Me
"Katie is a thoughtful, and knowledgeable designer. She took our old brand, and morphed it into a new and improved design that very accurately reflected our core values as a company. She was always very timely with regards to deadlines, and her communication was flawless. She was confident, direct, and also a great listener. We will definitely work with her again."

Physio Physical Therapy & Wellness
"Katie designed my website, and all I can say is that working with her was as a dream! She took a process I found daunting and led me through every step with her expertise. She is very professional, punctual, available, and attentive but also friendly and fun. I really can’t recommend her highly enough. I am beyond pleased with my site and will continue to hire Katie for future endeavors."

Jenny Hite, Walker Town Farm
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"Katie has been nothing but memorable during the process of, essentially, the conception of my business. Working with her to talk through my mission and create a logo that reflected that, helped me to create core business values and allowed me to express my mind through art. Her support and dedication in seeing me grow has been heart warming and indicative of the kind of person Katie is. So thankful for her part in my small business!"

Gwen Hageman, Darë Vegan Cheese
"We feel so lucky to have had Katie's support every step of the way through launching our website. From the first conversation to the launch and subsequent follow-up she was warm, professional, reliable, thoughtful, and easy to work with. We are so proud of our new site and would recommend working with Katie whole-heartedly!!!"

Annie Milroy Price, Birds Eye Business Planning & Adventure
"Katie was a pleasure to work with and is excellent at her craft. My husband and I have spent 10's of thousands of dollar over the years for our websites. NO ONE has been as good as her. She was so personable, professional, organized, accountable and brilliant at how she is able to really SEE her client for who they are. I am so glad I found her. Thank you Katie!"

Sarah Michelle Wergin, Awakening Divine Union
"Katie is absolutely great at logo and graphic design. She listens, asks pertinent questions, digs deep (and makes you dig in too!), and ultimately designs something meaningful that resonates with you and will speak to your target audience. I love that she is straightforward about pricing and what it includes, and clearly communicates when you're getting close to going out of scope. Her level of professionalism, skill and final deliverables make working with her a great value, and provided me with my most valuable asset. You're lucky if she takes you on as a partner!"

Flourish Crafted Marketing
"As a Massage and CranioSacral Therapist, I was astonished at Katie's ability to SEE me! Usually, that's my job, so it was quite a surprise how intuitively and intelligently she was able to distill my work, my passion, and my vision into an accessible and relatable format. Truly, it was an emotional moment when she first revealed my logo and mood board concepts; I couldn't stop smiling! She does her homework and she listens. But more than anything, she communicates clearly and concisely. Her professionalism is impeccable. I wrote to her as we finished the logo concept that I was sad not to be meeting with her anymore to crunch ideas, but fortunately, she's going to be starting my new website with me soon! I can't wait. Designing with her is isn't just about the finished product; it's really the journey of our own self-expressions that she gives space for. I highly recommend her!"

Brian Loftin
"I found Rotanz Design online and had been deciding between several design studio options for my logo and brand development. After speaking to Katie on the phone, I knew that Rotanz Design was the place I wanted to bring my business. I felt like Katie was not only offering to create a logo but was truly interested in helping to set the tone of my company. She worked quickly and efficiently to present two outstanding concepts for my business, both consistent with my stated vision. One of the concepts was PERFECT, and I am so excited to introduce my brand to the world! In summary, Katie is not only excellent at what she does for small businesses, but she is extremely easy and fun to work with. Thank you Rotanz Design!"

Brittany Henderson, Charleston Thyroid Center