Rotanz Design

Squarespace Website Designer NC | Freelance Graphic Design

When tragedy strikes and lessons learned

Owning a business can be amazing. You make your own money, make your own decisions and make your own schedule. But, recently I’ve learned that tragedy can strike fast. Within one week I learned that my dad’s restaurant was being sued and filing bankruptcy and my fiancé’s work vehicles were set on fire. It has been incredibly heartbreaking and stressful dealing with these incidents, but I hope that by sharing these stories, other business owners will be better prepared for worst case scenarios.

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Business, PersonalKatie Rotanz
Why you’re stuck writing your website copy – and how to fix it

You’ve decided it’s time to ramp up your online presence, so you’ve hired a designer for the job. Wahoo! You’re excited to get the ball rolling, but then the designer asks you for your website copy. Some people feel confident writing their own content, but I’ve found that most people don’t even know where to start. If the latter sounds like you, then this blog is for you. Messaging advisor, Anna Laman, has written a guest post identifying the three common problems she sees when entrepreneurs DIY their own website copy and has shared some super helpful advice.

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WebsitesKatie RotanzComment
New Studio Space!

Many of you know that I’ve just moved into a shared office space in the River Arts District with some amazing women, so for this month’s blog I thought I’d share some of the details about how this got started, why we started it, who is in the space and most importantly, give credit where it is due. Big thanks to my dear friend Derek DiLuzio for the pictures!

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An Interview with Chelsea Lane Photography

Photography is so important for your business and brand, especially in this day in age. With social media being a huge aspect of marketing, you have to be authentic and have more content. A lot of people rely on iPhone pics, but if you want to stand out and look professional, you're going to want to hire a pro. For this month’s blog I interviewed Chelsea Lane Photography to talk all things headshots, styling, stock images and the overall importance of custom images for your brand.

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Google My Business: why you need it and how to get started

If you haven’t setup a Google My Business account for your business, do it now! This is such an important step to get found online whether you have a storefront or work from home. It’s also an easy way to manage how your business appears on Google maps and searches. Did I mention it’s free? Check out this month’s blog to read why it’s important and how to get started.

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Love to the small businesses!

It’s Small Business Week in Asheville so I decided to give some love to the small bizz owners and share my story of growing up in a family business. Now that I own my own business, I have a huge amount of respect for all you people out there that started your own thing. It has been by far the most rewarding and terrifying experience (and I’m hooked). Want to see a kids menu I drew as a kid? Or funny old pictures? Click to read more!

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Google Analytics: Setup and Basics

Have you ever wondered why Google Analytics is important for your business or wish you understood some of the basic tools so you can improve your site? Check out this month's blog to see what channels people are using to land on your site, what cities people are visiting from and what your top pages are. I'll also walk you through Google Analytics setup, teach you how to add multiple users and show you how to remove your own traffic to your website so your data is accurate as possible.

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One year anniversary in business!

Last January I made a big decision and quit my full time job to go off on my own. A lot of people thought I was crazy, but I knew I was ready. Today marks my one year anniversary in business and it’s been quite the roller coaster ride. It has genuinely been one of the most rewarding experiences of my life and while I could talk for days about the best parts of working for myself, I thought it would be way more entertaining to share some less glamorous (and kinda funny) insights into my life as a freelancer. Check it out in this month’s blog.

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Formatting images for the web without Photoshop (for free!)

I’m often asked how to edit and resize photos without Photoshop and for the longest time I had no idea. Although I love Photoshop and use it personally, it doesn’t make sense for a lot of people to pay for it if they’re not using it regularly. The website app I’m recommending in this blog is called Pixlr and I’ll show you step by step instructions on how to properly save your image for the web.

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WebsitesKatie Rotanz
Logo pricing explained

Logo prices can range anywhere from $100 to thousands of dollars. So why is it so confusing and complex? There are a lot of factors that go into pricing a logo and I cover a handful of them in this blog post. Check it out!

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LogosKatie RotanzComment