Services

Logo Design

Your logo is a crucial piece of your brand identity and represents the values and foundation of your business. Through my simple and intentional process, you’ll not only receive a logo design, but an entire package of logo variations, a brand style guide, color palette, fonts, business card design and profile images for your social media and email.

What’s included:

  • Two logo concepts and two rounds of revisions - or - if you're not satisfied with the first concepts presented, I'll design a third logo concept based on your feedback with one round of revisions (included in the price). Any revisions beyond this will be charged hourly.

  • Business card design (up to 3 people) - printing not included

  • Social and email profile picture

  • Brand style guide with logo variations, brand colors, fonts and any other design elements included with your brand

  • Secondary logos, original artwork (vector art), as well as jpgs, pngs and any other format you may need

Timeline:

About 6 weeks

Cost:

$4,000 (50% is required up front and the remaining balance is due at the completion of the project)

The Process

  1. Kickoff Meeting

    In this meeting (virtual or in person), we’ll deep dive into the why behind your business, your goals, target audience, and more about your brand. Then we’ll discuss inspiration and ideas for visuals that can represent the business’s core values and foundation.

  2. Design first two logo concepts (2-3 weeks)

    Based on our discussion, I’ll come up with two different logo concepts and lay them out in various applications so you can get a sense of the direction you’d like to go.

  3. Revision Rounds

    If you like one of the concepts presented, we can refine and tweak as needed. Sometimes people want to see the logo in a different color or font and other times we’re making changes to design elements or placement. Regardless of what it is, we have two included rounds of revisions to get it just right.

    Not sold on either of the first two concepts presented? That’s okay! We can discuss what you like or don’t like and any other feedback before I come up with a brand new concept for you. There is one additional revision round included if this is the route we go.

    Any revisions beyond these rounds will be charged by the hour.

  4. Finalize logo files

    Once we’ve decided on the final logo, I’ll finalize all the files so you have your logo in a variety of formats (like horizontal, stacked, circular, etc). I’ll also provide the logo in .ai, .eps, .jpg, .png and any other format you need. I’ll then finalize the brand style guide and business card design and send you all the files!

FAQs

  • Naming is not something I specialize in so it’s best if clients have a business name already chosen. Clients will want to check the legal availability, potential domain names and social handles as they explore the options.

  • I’m open to any level of collaboration. Some of my clients have strong ideas and lots of visuals to help guide me and others have no clue where to begin and want me to take the lead. While I do find it helpful if clients are able to show me inspiration images and/or designs (because it can open up great conversation about the direction we want to go), it’s by no means required.

  • While I prefer to work with local clients, I’ve had the pleasure to work with some fantastic clients that aren’t located here. I’m always happy to chat and see if we’ll be a good fit for each other.

Ongoing Support

One of the most rewarding parts of my job is establishing relationships with my clients and working with them on an ongoing basis. After a website or logo project is complete, you’ll have access to my ongoing support packages so I can continue to support your business with design (think stickers, signs, labels, t-shirts, advertisements, promo items, and more).

Interested in working together?

Fill out this form or email me at katie@rotanzdesign.com and I’ll be in touch!