Personalized and holistic family medicine

Designed in 2020

Wellspring Direct Primary Care opened its doors in Black Mountain in 2021 and offers an alternative option for those frustrated with healthcare. This clinic operates on membership subscriptions rather than income from third-party payers and provides family and lifestyle medicine services to those in Black Mountain and the Swannanoa valley. Direct Primary Care is a movement that is gaining momentum across the United States and through this model, Wes provides better access to your doctor.

When we did our deep dive into the core values of this brand, these were the words I decided to focus on as I worked through the design: Empowering, Access, Holistic, Alternative, Inspire, Family. Wes knows that life happens outside the clinic walls so he strives to empower people to live life on their own terms without worry and to the fullest. With a focus on lifestyle medicine, he also has goals to offer cooking classes, health coaching, hiking series, volunteer work and other ways to promote health from a holistic point of view.

For the design, we wanted a clean/minimalist look that was welcoming and comfortable. Since this isn't your average medical clinic, I steered away from the traditional blues you often see in medicine and warmed it up with a more natural palette. The font is so friendly and inviting and I love the warm accent colors that are incorporated throughout the brand. The mark represents the abundance of a spring and source for a well rounded life.

Follow along with their journey on Instagram: @wellspringdpc