Acupuncture Center of Asheville


Logo Design

Label + Website Design For Nourishing Roots Apothecary

Pottery by: Christi Williams Ceramics

Acupuncture and Chinese Herbalism

Designed in 2022

Sara Mills is a talented acupuncturist and herbalist providing care in the Asheville area. Sara is a dear friend of mine and I was thrilled to partner with her on this rebrand!

The Acupuncture Center of Asheville treats a variety of conditions with acupuncture and Chinese Herbal Medicine like pain, digestive issues, sleep issues, fertility, anxiety and depression, allergies, and so much more. I've been going to Sara for treatments for years and have seen noticeable improvements to my health and happiness. It's also such a peaceful and zen-like space to escape and relax.

Sara had so many wonderful ideas during our kickoff meeting and it was fun to collaborate and combine our ideas into the final concept. We wanted to portray quality and trust and showcase the healing powers of nature and our region with the mountains and sun. The lines are a subtle nod to the acupuncture needles and the color palette provides the calming, balanced, zen feeling we want her patients to experience as soon as they walk through the door.

Follow along with her journey on Instagram: @acupuncturecenteravl and check out her website here.

Nourishing Roots Apothecary

Designed in 2017

I also designed the labels for Sara’s herbal product line, Nourishing Roots Apothecary. I drew custom illustrations to incorporate into her 14 different products based on the ingredients of each product. I then designed the website where you can find products for purchase.

I had a fabulous experience working with Katie. She is punctual, professional, and I love her design style. Katie designed 14 different labels for a line of products that I make and she created exactly what I envisioned. In fact, someone recently asked me “Where do you get your products that you carry?” When I told them that I make the products myself, they were in disbelief because “the labels are such great quality and look so professional!” This is a true testament to the quality of work that Katie produces. I couldn’t be happier with the work that Katie did for me and I highly recommend her.
— Sara Mills, Acupuncture Center of Asheville

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