Western North Carolina AIDS Project (WNCAP)
These are a couple posters I designed for WNCAP (Western North Carolina AIDS Project) while working at Kudzu Brands. The theme of this campaign was "The Power of Zero", focusing on the importance of education and medical and technical advances to bring the number of AIDS cases to zero. Caitlin Campbell and I art directed this photoshoot and took these photos of different people around downtown Asheville. The posters were hung up around town and the other graphics were used to promote the events on social media.
Creative Director & Brand Strategist: Murphy Capps
Brand Manager, Copywriter, & Art Direction: Caitlin Campbell
Design, Photography, & Art Direction: Katie Rotanz