Innermost Meditative Yoga
Paul from Innermost Meditative Yoga reached out to Kudzu Brands for a logo to represent his unique yoga company that visits prisons for group and one-on-one classes. Paul often starts his mediation by sitting in the dark and staring at the flame of a candle. He is drawn to black because it symbolizes loss of ego, inward looking and the action to do nothing. We loved the idea of using a labyrinth and the keyhole to represent unlocking your thoughts and navigating what they are to be able to go beyond them.
Creative Director & Brand Strategist: Murphy Capps
Brand Manager: Caitlin Campbell
Design: Katie Rotanz