Rotanz Design

Brian Loftin

Logo Design

Mood Board

Horizontal Logo

Brand Mark

Business Card Design

Social Media Graphics (Cover + Profile Picture)


Logo Design

Brian Loftin, Massage and CranioSacral Therapist

Brian Loftin is a Massage and CranioSacral Therapist that guides his clients to find the ability to heal and renew on their own.

When discussing symbolism and iconography for his logo, Brian told me he was inspired by nature, the delphic epsilon symbol that means "know thyself", and concentric symbols. Trees and candlelight seemed to really capture the values that we wanted to focus on (natural, calming, safe, restorative, strength, gentle, and deep), so I came up with an abstract mark that is grounded, reflective and treelike, but radiates outward and is a nod to the Greek "E's". The color palette is soft, yet masculine and calming.      


As a Massage and CranioSacral Therapist, I was astonished at Katie’s ability to SEE me! Usually, that’s my job, so it was quite a surprise how intuitively and intelligently she was able to distill my work, my passion, and my vision into an accessible and relatable format. Truly, it was an emotional moment when she first revealed my logo and mood board concepts; I couldn’t stop smiling! She does her homework and she listens. But more than anything, she communicates clearly and concisely. Her professionalism is impeccable. I wrote to her as we finished the logo concept that I was sad not to be meeting with her anymore to crunch ideas, but fortunately, she’s going to be starting my new website with me soon! I can’t wait. Designing with her is isn’t just about the finished product; it’s really the journey of our own self-expressions that she gives space for. I highly recommend her!
— Brian Loftin