How to make your Squarespace website work harder for you
A simple and secure way to store your passwords
Your website is a powerful tool for your business. If you do it right you can save yourself time, land new clients and impress your visitors. My goal as a designer is not only to make your site look professional and beautiful, but to give your visitors clear direction in how to navigate the site and follow through with our overall goals.
Wouldn’t it be nice if your website was working hard for you while you’re busy handling the day-to-day tasks of your business? Check out these three ways to get your Squarespace site off the couch and off to work!
Why you’re stuck writing your website copy – and how to fix it
Passwords can be a pain to keep track of. Each website requires a strong, unique password with varying characters and symbols. How are you supposed to remember them all? If you’re like me, you’ve been through the maze of resetting passwords, getting locked out and talking to customer support. The best thing you can do for simplicity and security, is to use a password manager. Ever since I saw a cyber security expert speak about LastPass at a conference, I’ve been using it almost every day. LastPass is a free password manager and in this post I’ll tell you why it’s important and how to set it up.
An Interview with Chelsea Lane Photography
You’ve decided it’s time to ramp up your online presence, so you’ve hired a designer for the job. Wahoo! You’re excited to get the ball rolling, but then the designer asks you for your website copy. Some people feel confident writing their own content, but I’ve found that most people don’t even know where to start. If the latter sounds like you, then this blog is for you. Messaging advisor, Anna Laman, has written a guest post identifying the three common problems she sees when entrepreneurs DIY their own website copy and has shared some super helpful advice.
Google My Business: why you need it and how to get started
Photography is so important for your business and brand, especially in this day in age. With social media being a huge aspect of marketing, you have to be authentic and have more content. A lot of people rely on iPhone pics, but if you want to stand out and look professional, you're going to want to hire a pro. For this month’s blog I interviewed Chelsea Lane Photography to talk all things headshots, styling, stock images and the overall importance of custom images for your brand.
Google Analytics: Setup and Basics
If you haven’t setup a Google My Business account for your business, do it now! This is such an important step to get found online whether you have a storefront or work from home. It’s also an easy way to manage how your business appears on Google maps and searches. Did I mention it’s free? Check out this month’s blog to read why it’s important and how to get started.
What is Search Engine Optimization (SEO)?
Have you ever wondered why Google Analytics is important for your business or wish you understood some of the basic tools so you can improve your site? Check out this month's blog to see what channels people are using to land on your site, what cities people are visiting from and what your top pages are. I'll also walk you through Google Analytics setup, teach you how to add multiple users and show you how to remove your own traffic to your website so your data is accurate as possible.
Formatting images for the web without Photoshop (for free!)
You may have heard about this mysterious thing called SEO that can drive a ton of traffic to your website and potentially turn those visitors into customers. So what is it exactly? To be honest, it’s a loaded question, but the goal of this blog is to give you a basic understanding of the subject with the help of my friend Casey Nifong, owner of Mountain Laurel Digital and an overall SEO Queen.
Top 5 reasons why I switched from Wordpress to Squarespace
I’m often asked how to edit and resize photos without Photoshop and for the longest time I had no idea. Although I love Photoshop and use it personally, it doesn’t make sense for a lot of people to pay for it if they’re not using it regularly. The website app I’m recommending in this blog is called Pixlr and I’ll show you step by step instructions on how to properly save your image for the web.
After switching my own website from Wordpress to Squarespace I was hooked. While Wordpress is a fantastic platform for many, I believe that Squarespace is a better fit for my business and the clients that I want to work with. Here's why.