Rotanz Design

Alpine Consulting Partners

Logo Design

Business Card Design

Alternate Logos

Social Media Graphics


Logo Design

Alpine Consulting Partners

Alpine Consulting Partners had a great start to their logo design with this beautiful blue mark, but needed help with type treatment, one color variations, and a brand style guide. When designing a logo, it's important to make sure it works well as a one color design for versatility reasons. If you want to embroider a logo on a hat or put it on a pint glass, it needs to translate easily. With the blue mark the way it is, the one color version lacked the dimension and movement that the angular lines provide. I worked with Alpine Consulting Partners to come up with a smart solution and we decided to add the internal lines to the one color logo to maintain the same look as the color version. I thought this worked really well with the stand alone mark with the mountain photo peeking through (dreamy, right?!). With each logo package I always design a business card and social media graphics to make sure you're looking super professional when you introduce yourself to the world. I then send a brand style guide that includes information about your fonts, Pantone colors, web colors, logo variations and more. This helps you maintain consistency with your brand as you move forward.


Throughout the process of refining our logo, Katie demonstrated strong communication skills and the ability to quickly design concepts to represent the ideas of our several stakeholders. We very much appreciated her availability to meet with us over the phone and for web conferences, as well as Rotanz Design’s flexibility around adding new logo concepts to our contract for a reasonable rate. The usage guide for our final logo is an added benefit that will help our employees present the company’s brand consistently, and we are thrilled to have the right version of our logo for each application (e.g. print, web, social). In terms of the final product as well as the cost, we both recommend Rotanz Design and would love to work with Katie again!
— BEN HAN, ALPINE CONSULTING PARTNERS