Alpine Consulting Partners
Alpine Consulting Partners had a great start to their logo design with this beautiful blue mark, but needed help with type treatment, one color variations, and a brand style guide. When designing a logo, it's important to make sure it works well as a one color design for versatility reasons. If you want to embroider a logo on a hat or put it on a pint glass, it needs to translate easily. With the blue mark the way it is, the one color version lacked the dimension and movement that the angular lines provide. I worked with Alpine Consulting Partners to come up with a smart solution and we decided to add the internal lines to the one color logo to maintain the same look as the color version. I thought this worked really well with the stand alone mark with the mountain photo peeking through (dreamy, right?!). With each logo package I always design a business card and social media graphics to make sure you're looking super professional when you introduce yourself to the world. I then send a brand style guide that includes information about your fonts, Pantone colors, web colors, logo variations and more. This helps you maintain consistency with your brand as you move forward.